DELIVERING A major CONFIDENCE BOOST to your online presence with a SIDE OF CHAMPAGNE.

BECOME YOUR INDUSTRY'S GO-TO GIRL.

BECOME YOUR INDUSTRY'S GO-TO GIRL.

CRAFTING PERFECTLY YOU PERSONAL BRANDS FOR FOUNDERS WHO WANT TO BE THEIR INDUSTRY’S NEXT BIG THING.

Personal branding, web design, and social media templates made (with love and strategy) by an entrepreneur who just *gets* the cold coffee, nap time grind.

THE VIBE:

Deliver a MAJOR CONFIDENCE BOOST to your online ego, with personal branding that feels like you.

  • Own your influence with visual branding that shows your audience that you mean business. Built especially for you (not the startups, or brands with massive budgets that your typical branding packages are tailored to), Brand in a Day is a quick shot of confidence delivered alongside logos, a color palette, fonts, stock images, and social media templates that will have your audience saying “I don’t care what she’s selling. I need it. Now.”

    Get yours on the books →

  • Imagine: One week, dedicated solely to the growth of your personal brand (like at an all-inclusive resort, phone on dnd)… The VIP Workweek is exactly that–a chance to perfect the brand elements of the business you’ve worked so hard to build. When you walk away from your VIP Workweek you’re not just sporting a beautiful new brand, conversation-starting social templates, and a refreshed showit or squarespace website worth clicking through… you’re also gaining confidence and clarity, and a business with zero obstacles and zero limitations.

    Schedule your VIPWW →

YOU KNOW WHAT IT’S LIKE–
TAKING CALLS and MAKING CONTENT during NAP TIME.

Squeezing in a few extra minutes of work wherever possible in between balancing toddler sleep, after school activities, and actually taking the time to enjoy the life you’re working so dang hard for (and an occasional binge of The Office). Then waking up the next morning and doing it all over again.

You’re building a business that gives you and your family the best life ever.

Let me build you a brand, website, and social media templates that make showing up confidently and consistently feel inspiring, easy, and fun.

DON’T JUST BE ANOTHER BUSINESS. Be an experience.

Picture: a sip of champagne while swaddled in a luscious hotel robe. Your favorite episode of The Office is on, your phone is switched to do not disturb, and the kids are with the sitter for the night.


That’s how good your personal brand can feel—like an experience that you and your dream clients want to live over and over again.


WORKING WITH TORI ON MY BRAND IS SOMETHING I SHOULD HAVE DONE FROM THE BEGINNING OF STARTING MY BUSINESS!

— Rachael Shepard-Ohta, @heysleepybaby

HEY, I’M TORI

and I’m living proof that going all-in pays off, big time.


After being let go from my Creative Director role after a 10+ year digital marketing career (literal days after bringing my newborn daughter home from the hospital, I might add), I decided it was “now or never” on building the business I had been secretly daydreaming about for a decade. Yes, it was terrifying and exhausting (building a business baby while 3am feeding a baby-baby? No thanks, never again.) But the commitment to my dreams paid off in clients, connection, and finally having a career that revolved around my dream lifestyle (AKA fancy lunch dates with my husband, spontaneous hooky days with my kids, extended vacations, and staying in lush boutique hotels whenever the fuck I feel like it).

Since taking the leap towards my dreams, I’ve helped hundreds of ambitious women transform their business into a personal brand that supports the lifestyle they thought was only possible in their daydreams. Ready to go all-in on your dream-defining business? I’m here to help.

WHILE YOU’RE HERE… Treat yo’self to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.

Looking for a super fun, majorly helpful, zero sales (seriously, none. nada. zilch) weekly email that feels more like getting that much-anticipated debrief text from your girlfriend? You’ve found it. Welcome to Nothin’ Fancy Friday emails.

Grab your FREE RESOURCES to help you stand out on instagram today.

Personal Brand Guide, Instagram Grid Planner Template, and How to Explode your Email List with a Lead Magnet.

(FREE) UNSOLICITED ADVICE & ROM-COM REFERENCES

Read the Nothin’ Fancy Friday email archive and binge my biz insider tips that are *almost* as good a read as your latest spicy fantasy novel.

THE PERFECT SET OF INSTAGRAM TEMPLATES

Make content creation the easiest part of your day (seriously) with these 48+ reel covers, story templates, carousel templates, and more.

DELICIOUS, WARM LIGHTROOM PRESETS

Ever wished you could straight up swipe my photography style? Now you can! I use these presets every single day, and I’ll never get sick of how effortlessly cool they make me look.

It’s time to SAY GOODBYE to shaky confidence and the shameful feeling of sending your DREAM CLIENTS to a site that looks like your 3 year-old designed it.