Ditch that embarrassing feeling of sending your dreamiest clients to a site that looks like your 3 year-old designed it.

You've built a real business—one that genuinely helps families, parents, and moms. It's time your brand identity and website showed up with the same energy you bring to everything else. No more cringing when you share your link. No more "it's a work in progress." Just a brand that finally looks as established as you actually are.

See what's included →
Made for Mothers Mariah Stockman branding
Libby Ward Diary of an honest mom branding
Jordyn Bailey OBM Systems strategist branding design
hey sleepy baby logo brand and web designer

TRUSTED BY:

Logo for 'Biz with Brooklyn' featuring elegant cursive 'Biz' and bold capitalized 'WITH BROOKLYN' in brown color on a transparent background.
Madison Dearborn Financial logo with stylized text in dark brown.
motherland wellness holistic fertility and hormone health
Kate Borsato branding and web designer
Text logo of the word 'twitch' in lowercase, stylized bold black letters.
Net bag filled with oranges, limes, and discarded orange peels, placed on a rough surface, with part of a person's beige shoe and pant visible in the background.

Your audience already trusts you. Make sure your brand and website say the same thing your community does.

Here's what I know after designing hundreds of parenting and motherhood brands: the household names are the ones whose brand makes you feel something the moment you land on their page.

That's what we're building. Not just a logo. Not just a pretty website. A brand that works as hard as you do—converting casual browsers into buyers, followers into fans, and perfectly communicating that yes, this is exactly the brand I've been looking for.

SEE WHAT WE CAN DO →
A woman with blonde hair, wearing earrings and a white robe, holding a cocktail glass and smiling.
  • A woman walking barefoot with a black and white patterned skirt in front of a plain wall with the text 'Motherland Wellness'. The image is slightly blurred.
  • Tablet displaying a website about childhood milestone resources on a wooden desk, with a pink and white lamp, small bowl with a spoon, and amber-colored bottles in the background.
  • A young woman with glasses and wavy brown hair, wearing a denim jacket and jeans, smiling and holding a smartphone in her right hand.
  • A laptop on a wooden table displaying a website called hey, sleepy baby, focused on supporting sleep training for babies; behind the laptop is a plant leaf and a framed picture on the white wall, with a ceramic cup to the right.
  • Dark textured background with brown leaves and white text reading "children's mental health" and "babies & brains."
  • Bedroom with a bed, decorative pillows, framed artwork, and a small side table with flowers and a candle, with the overlay text "Resting in Motherhood."
  • Decorative pillows on a white sofa and woven vases in a softly lit room
  • Book cover featuring a black-and-white photo of a woman with tousled hair wearing a furry jacket and jeans, with text "Lyndsey Chambers" on top and a yellow border around the photo.
  • A white curtain with a logo that says 'Modern Holistic Wellness' and 'Functional Medicine' in brown text. In front of the curtain, there's a small round table with a flower in a beige stone vase, a lit brown candle labeled 'POKOCHAJ', and two seashells.
  • A woman wearing pearl sunglasses blowing a bubble with gum, with part of her face visible and a circular logo covering her face that reads 'JM' and 'Functional Gut, Skin, & Hormones Detoxification'.
  • A pink wall with green plant leaves hanging from the top. A pink wooden surface in the foreground with a sliced grapefruit on it. Overlaid text reads "Rachel Sampson" in large white font and "Australian Psychologist" in a curved circle around the name.
  • A promotional graphic for San Diego Prenatal and Pediatric Massage, showing a soft pink background with a palm tree illustration and the text 'Healing + Wellness'.
  • A scenic outdoor view with mountain ranges at sunset, two lounge beds with rolled towels in the foreground, and a logo with the text 'Travel Designs' and a tagline 'Pop the bubbly to forever memories made' overlaid on the image.
  • legal living dietitian
  • A woman wearing a sleeveless ribbed tank top with buttons, a checkered skirt, holding a green and white bag, wearing rings and a necklace, with a large yellow 'M' and 'N' overlay.
  • A woman in a black suit sitting on a white chair, using her phone, with a plain background and sheer curtains to her left.
  • Instagram post featuring a smiling woman in beige clothing and a wide-brimmed hat, holding a loaf of bread, with text overlay about health and wellness habits.
  • A woman sitting on the floor holding a notebook in front of her face, with text above that reads 'The H (overlaying her eyes).
  • Woman in pink sweater and jeans holding white sneakers, standing in front of white wall with red 'libby ward' text overlay.
MORE MOM-OWNED BRANDS → 
no. 01

Brand + Socials Week

CUSTOM BRAND IDENTITY AND SOCIAL MEDIA GRAPHICS — DONE IN FIVE DAYS

Think of it as a fresh blowout for your brand. In just one week, we will go deep on your personality, your audience (the sleep-deprived new parents, the toddler moms, the families who want the best for their kids), and the specific things that make your brand the only one in your space. You walk away with a full visual identity and the social templates to actually use it on Instagram, Pinterest and more.

  • → A full logo collection (3–4 logos/brand marks) that finally feels like you — not like a Canva template you've been using since 2021

    → A color palette, font suite, brand elements, and mood board that make every piece of content look intentional and cohesive

    → Custom Canva social media templates so content creation stops feeling like a second job

    → A brand strategy and ideal client overview—so you're not just pretty, you're positioned

    → The confidence to share your link without the cringe embarrassment excuses

    • Investment: $4,500

    • Prefer to spread it out? All projects include a four-month, zero-fee payment plan — that's $1,125/month for a brand that works for you every single day after that.

Claim your B+S Week →
Person taking a photo of a table lamp with a smartphone in a cozy room.

Screenshot of a text message praising someone's work on a brand, mentioning colors, stickers, stock photos, and Canva templates. 
no. 02

The Brand + Web Bundle

Brand identity, SOCIAL TEMPLATES and Showit or Squarespace website design

Like the most luxurious solo-hotel everything shower your brand has ever had. One month, fully dedicated to your business—no other clients, no divided attention, just me deeply obsessed in your world, building the brand and website you've been putting off because you haven't found someone who actually gets what you do and the vibe you are.

  • You know the version of your brand you have right now—the colors that were fine two years ago, the website you built yourself when you were just getting started, the logo you've been meaning to update since before you hit your first big milestone. It's gotten you this far. But you're playing a bigger game now, and your brand isn't keeping up.

    Your audience has grown. Your offer has matured. Your prices have gone up. It's time for a brand and website that reflects the business you've actually built — not the one you started with.

  • → Everything in Brand & Socials Week — full logo collection, color palette, fonts, brand elements, social templates, brand strategy

    → A custom Showit or Squarespace website (approx. 6 main pages + blog) that's been designed, written for, and optimized from the ground up for your audience. Need more pages? No problem.

    → Basic SEO setup, browser icon, and social sharing setup — so you launch looking buttoned-up on every platform

    → Blog migration and domain setup, plus a live web edit session

    → 30 days of post-launch support

    → A website you are genuinely proud to send to every single person who asks what you do

    • Investment: from $12,000

    • Includes branding, social templates, and a fully custom website — effectively three services in one. Spread it over four months with a zero-fee payment plan at $3,000/month, and you've got a brand and website that's generating revenue before it's even paid off.

Book your Brand + Web Bundle →
A text message expressing love and admiration for Tori, praising her for being the perfect fit for a project and highlighting trust.
A woman sitting at a white table with a silver laptop and a smartphone, holding a cocktail glass, in a decorated indoor space with floral arrangements and lamps.
Screenshot of a text message conversation with three messages expressing excitement and confidence about a website investment, with crying, thinking face, and heart emojis. 
NO. 03

Need something specific? Here's what you can add on—or book on its own.

    • All the impact of a custom site, without the custom-site timeline or price tag.

    • You've found a Showit template you love but it doesn't quite feel like you yet. I'll take it from "this could work" to "this is absolutely my brand" — fully customized to your colors, fonts, content, and the specific audience you serve.

    • From $3,500 for 6 pages + a blog · four-month payment plan available

  • Design days (or half days!) where we focus solely on you and the looming to-do list that maybe lists:

    • custom social templates

    • podcast covers and templates

    • sales pages

    • course or resource design

    • substack branding

    • and more!

    • Investment:
      $750 (half day)
      $1500 (full day)

    • Your email list is the one platform you actually own. I'll design your Flodesk setup, a branded email template, an opt-in form, and a lead magnet (up to 10 pages) that makes your audience think "I need this" before they've even opened it — then integrate the whole thing into your website so it starts growing your list from day one.

    • From $1,500 · four-month payment plan available

INQUIRE ABOUT CUSTOM →
A woman sitting at a table, reaching for a pile of popcorn on a glass tray, with a book titled 'Outline Transit' nearby.
Screenshot of a text message praising Tori's work, mentioning her supportiveness and recommending her templates, branding, and ideas, with emojis like hands raised, sparkles, hearts, and a red heart reaction.
Screen capture of a text message conversation showing a message from a woman with a round profile photo of a smiling woman with red hair, and a reply containing emojis of a red heart, a cookie, a bullseye, and a wrapped candy, against a dark background.

We're going to work really well together if…

→ You've built a brand that your audience genuinely loves — but your website and visuals still look like the early days.

→ You're done sending your link with the disclaimer "it's still a work in progress" (it's been a work in progress for two years, and you know it).

→ You want your brand to feel like an experience — the kind that makes someone think I don't care what she's selling, I need it — and you're ready to invest in making that happen.

→ You have big plans. Like, actually big. And you want a brand that can grow with them.

YEP. THAT'S ME →

HEAR IT from MY GIRLS:

Screenshot of a text message conversation expressing excitement and confidence about successfully making a large, tasty meal.
Text message expressing excitement and surprise about flipping a Pinterest board without their partner's knowledge, and admiration for the board's branded appearance.
Screenshot of a text message expressing love for a website and admiration for Tori, calling her a queen.
Screenshot of a text message conversation with three messages, one with crying emojis, one with a crying face and thinking face emojis, and one with a white heart emoji.
Text message with the words: "Toriiiiiiiiii!" and a paragraph praising someone's appearance, mentioning they look grown up and gorgeous, and expressing love for their vibe.
Text message conversation about a Pinterest board and a person named Tori, with emoticons including a heart, a person, and a target with an arrow.
Screenshot of a text message expressing excitement about a creative project, mentioning colors, stickers, stock photos, and Canva templates.
Text message discussing positive feedback about a website, including emojis of a smiling face with hearts, and a green heart icon.
A screenshot of a message saying, 'It truly is one of the most impactful investments I've made in myself and my business in a long time,' with a heart emoji at the end.

Like if the COOLEST MOM in the carpool line was also a multi-million dollar CEO.

LIKE EVERY ELDEST DAUGHTER:
Relatable, yet highly aspirational…

Make it stand out.

  • I LOVE this all SO much. Absolutely nailed it. It’s stunning. I can’t wait to show off the website.

    Rachel, @australianpsychologist

  • I'm obsessed!!!! This is SICK. I am UNWELL. It feels SO me. I can't get enough!!!

    Caitlin, @wilderbeginnings

  • Oh my goshhhhh!!!! This is SO PERFECT! You are amazing - this is exactly what I wanted (but didn’t know how to bring together). Eeeek! I’m obsessed!

    Chelsea, @modernagentsocialclub

  • Working with Tori on my brand is something I should have done from the beginning of my business.

    Rachael, @heysleepybaby

  • Whaaaaaat the actual shit. This is next level. How?! How does your brain create this stuff? I’m in awe! So freaking good, we LOVE it! YOU GO GLEN COCO. You’ve really picked the right career. Thank you thank you!

    Bec + Terry, @theeverykid

  • Oh my gosh! I love it! So beautiful and I'm just so thankful for you.

    Brittni, @resting_in_motherhood

  • Oh my goshhhhh!!!! This is SO PERFECT! You are amazing - this is exactly what I wanted (but didn’t know how to bring together)!!! Eeeek I’m obsessed!

    Chelsea, @modernagentsocialclub

  • Tori, it's beautiful! I'm so thrilled, you absolutely nailed it. The more I look at it the MORE I love it!! I can't stop.

    Molly, @poppytherapy

  • Thank you so much for bringing my vision to life! You nailed it, and your creativity allowed me to run with my brand confidently and create a plethora of resources!

    Taryn, @goforitcreative

Two young girls holding hands and smiling at each other in a room with white walls and orange illustrations of objects like a guitar, clock, and vase in the background.
A reusable tote bag with a red illustration of Shakespeare's birthplace and a white carrying strap, lying on a concrete floor, with three oranges and some papers inside and around it.

What your business needs, based on where you are:

  • DRIP CONFIDENCE AS YOU STEP OUT WITH BRAND + SOCIALS IN A WEEK!

    This one-week service gives you the visual identity you need to make a huge splash in your industry (think: logos, fonts, colors, social media templates, and more).

    PRO-TIP: For an even bigger first impression, add a custom Squarespace/Showit website or Flodesk lead magnet design and integration onto your Brand in a Week package!

  • TAKE THINGS UP SEVERAL NOTCHES WITH BRAND AND WEB BUNDLE!

    My most popular service for a good reason, The Brand and Web Bundle is everything you need to take your business to absolute icon status.

    PRO-TIP: This service is the perfect companion to a podcast, course, or product launch.

SAY LESS, I'M IN

Let an updated brand, website, and social media presence bring big things to your business. Like…

Peace of mind knowing that people are being graciously welcomed into your community, with your design as the ultimate money-making brand ambassador.

An unimaginable percentage of growth, measurable on your website, instagram, email list and profit line.

A level of low-maintenance that you can only achieve when your brand and website are positioned for the people who *just get it*.

YOU’RE A FULL-TIME GO-GETTER. So why are you settling for side-hustle results?

YOU'RE RIGHT. LET'S DO THIS!

More of a DIY-girl?

 
EASY TO EDIT + QUICK TO LAUNCH

SHOWIT WEBSITE TEMPLATES MADE FOR MOMS IN BUSINESS

These website templates are efficient af - delivering all the pages you need, and none of the fluff you don’t. Also supporting you through the toughest times: writing copy and choosing cute images, so you can make the most of each crucial naptime work sesh.

DIY YOUR WEBSITE
Multiple social media post previews on a screen featuring quotes, tips, reminders, and images of home decor, a laptop, and a coffee cup. 
48+ IG CANVA TEMPLATES

INSTAGRAM TEMPLATES TO GET YOUR POSTS OUT QUICKLY

The Perfect Set of Instagram Templates was created to completely transform your instagram grid + stories strategy overnight (and free-up all those hours you wasted tinkering in canva). Complete with my branding set-up and one-button customization tutorial.

OVERHAUL IG TODAY

Free Canva Carousel Templates, an Instagram Stories Challenge and my Daily 5-minute Podcast Episodes for when sh*t feels really hard as a mom in business.

Stuff your free brand goodie bag to help you show up, stand out and get through hard sh*t on instagram today.

SNAG 'EM ALL NOW