Branding & Website Design for Motherhood Brands by a fellow CEO mom who lives the life you're actually marketing to.

You've built something real. It's time for your brand and website to finally prove it.

See brand + web packages →
Jordyn Bailey OBM Systems strategist branding design

TRUSTED BY:

Brand Identity, Showit & Squarespace Websites, and Social Templates — crafted for the baby, children's, and parenting brand founder who's ready to be the name every mom online knows.

Made with love and strategy by a brand and website designer for mom-founded businesses who has mixed 2am feeds with website builds since day one. I don't just understand your audience—I am your audience. And I design baby, parenting and family brands that stop scroll, earn trust, and convert like crazy. Moms helping moms is my game.

SEE WHO I'VE WORKED WITH →

BECOME YOUR INDUSTRY'S GO-TO GIRL.

BECOME YOUR INDUSTRY'S GO-TO GIRL.

Two ways to finally get your brand identity, socials and website to start working when you can’t.

01. Brand + Socials Week

Custom brand identity for MOM TO MOM brands

Five days. Full brand. Logos, color palette, fonts, on-brand stock images, and social media templates built around your specific audience — whether that's sleep-deprived first-time parents, toddler moms, or families looking for the best of everything for their kids. By the end of the week, your brand looks like you hired a whole creative team.


See what's included →

02. Brand + Socials + Web Bundle

Brand, SOCIALS and Showit or Squarespace website design

One month, fully dedicated to your brand. Walk away with a complete brand identity, social media templates, and a custom Showit or Squarespace website that finally looks like the brand you've been building toward. This is the all-inclusive resort of rebrands — phone on DND, champagne very much encouraged.


See what's included →
Text message expressing admiration and trust for Tori, celebrating her as the best for the job, with sparkling star emojis.
A woman with blonde hair holding a yellow cocktail glass in one hand and a smartphone in the other, standing in a room with white walls and a dark green headboard in the background.
Screenshot of a text message conversation expressing excitement and confidence about an investment site, with crying and thinking face emojis. 
MOM TO MOM:

You built a business from the bottom up (all while wiping butts). It deserves a brand identity and website that shows and grows it.

You know your audience because you are your audience. You've answered DMs between school pickup, naptime and taking chicken nuggets out of the oven. You're genuinely helping moms and families—and somehow, in between all the margins of motherhood, you've grown a big girl business your daddy would be proud of.

But your brand and website are not keeping up. That's where I come in: with brand identity and website design for mom to mom brands that finally makes your online presence match your offline reputation.

You know exactly what it’s like…TAKING CALLS and MAKING CONTENT during NAP TIME.

Squeezing in a few extra minutes of work wherever possible in between balancing toddler sleep, after school activities, and actually taking the time to enjoy the life you’re working so dang hard for (and an occasional binge of The Office). Then waking up the next morning and doing it all over again.

You’re building a business that gives you and your family the best life ever.

Let me build you a brand, website, and social media templates that make showing up confidently and consistently feel inspiring, easy, and fun.

TOTALLY ME →
A woman with two young girls standing in front of a wall decorated with orange drawings of jars, bottles, leaves, flowers, and other objects.

Hey, I’m Tori and I’m living proof that going all-in pays off, big time.

I WAS GOOGLING “how to make more milk” + “how to start a business” at the same time.

As I held my newborn daughter, I read the email that said I was being let-go from my cozy corporate job and moved into a contractor role with no benefits and no guarantee of work. Yikes. It was at that moment I had to make a choice: either start the job hunt on indeed or launch a website. The next day, I sat down to build a website – mixing 2am feedings with web design sessions.

It’s been 4 years since then, and I’ve worked now with hundreds of moms who have decided to take the same path. The hardest part for them? Looking like they have their shit together.

There’s no guidebook for how to market yourself while nap-trapped. Which is exactly why I’m here – to help you effortlessly step out as the personal brand you are… all while you boil pasta and brave playdates.

GET TO KNOW ME →
  • A woman walking barefoot with a black and white patterned skirt in front of a plain wall with the text 'Motherland Wellness'. The image is slightly blurred.
  • Tablet displaying a website about childhood milestone resources on a wooden desk, with a pink and white lamp, small bowl with a spoon, and amber-colored bottles in the background.
  • A young woman with glasses and wavy brown hair, wearing a denim jacket and jeans, smiling and holding a smartphone in her right hand.
  • A laptop on a wooden table displaying a website called hey, sleepy baby, focused on supporting sleep training for babies; behind the laptop is a plant leaf and a framed picture on the white wall, with a ceramic cup to the right.
  • Dark textured background with brown leaves and white text reading "children's mental health" and "babies & brains."
  • Bedroom with a bed, decorative pillows, framed artwork, and a small side table with flowers and a candle, with the overlay text "Resting in Motherhood."
  • Decorative pillows on a white sofa and woven vases in a softly lit room
  • Book cover featuring a black-and-white photo of a woman with tousled hair wearing a furry jacket and jeans, with text "Lyndsey Chambers" on top and a yellow border around the photo.
  • A white curtain with a logo that says 'Modern Holistic Wellness' and 'Functional Medicine' in brown text. In front of the curtain, there's a small round table with a flower in a beige stone vase, a lit brown candle labeled 'POKOCHAJ', and two seashells.
  • A woman wearing pearl sunglasses blowing a bubble with gum, with part of her face visible and a circular logo covering her face that reads 'JM' and 'Functional Gut, Skin, & Hormones Detoxification'.
  • A pink wall with green plant leaves hanging from the top. A pink wooden surface in the foreground with a sliced grapefruit on it. Overlaid text reads "Rachel Sampson" in large white font and "Australian Psychologist" in a curved circle around the name.
  • A promotional graphic for San Diego Prenatal and Pediatric Massage, showing a soft pink background with a palm tree illustration and the text 'Healing + Wellness'.
  • A scenic outdoor view with mountain ranges at sunset, two lounge beds with rolled towels in the foreground, and a logo with the text 'Travel Designs' and a tagline 'Pop the bubbly to forever memories made' overlaid on the image.
  • legal living dietitian
  • A woman wearing a sleeveless ribbed tank top with buttons, a checkered skirt, holding a green and white bag, wearing rings and a necklace, with a large yellow 'M' and 'N' overlay.
  • A woman in a black suit sitting on a white chair, using her phone, with a plain background and sheer curtains to her left.
  • Instagram post featuring a smiling woman in beige clothing and a wide-brimmed hat, holding a loaf of bread, with text overlay about health and wellness habits.
  • A woman sitting on the floor holding a notebook in front of her face, with text above that reads 'The H (overlaying her eyes).
  • Woman in pink sweater and jeans holding white sneakers, standing in front of white wall with red 'libby ward' text overlay.
MORE MOM-OWNED BRANDS →

Make it stand out.

  • Working with Tori on my branding and website (and beyond) is something I should have done from very the beginning of my business!

    Rachael, @heysleepybaby

  • OMG I literally gasped! It’s so gorgeous. It’s so cool how you took one brand and made two totally different sides of my business look unique. WOW.

    Tamari, @onewiththepump

  • What the actual shit. This is next level. How?! How does your brain create this stuff? I’m in awe! So freaking good, we LOVE it! YOU GO GLEN COCO. You’ve really picked the right career. Thank you thank you!

    Bec + Terry, @theeverykid

  • Oh my goshhhhh!!!! This is SO PERFECT! You are amazing - this is exactly what I wanted (but didn’t know how to bring together). Eeeek! I’m obsessed!

    Chelsea, @modernagentsocialclub

  • I LOVE this all SO much. Absolutely nailed it. It’s stunning. I can’t wait to show off the website.

    Rachel, @australianpsychologist

  • I'm obsessed!!!! This is SICK. I am UNWELL. It feels SO me. I can't get enough!!!

    Caitlin, @wilderbeginnings

  • Oh my gosh! I love it! So beautiful and I'm just so thankful for you.

    Brittni, @resting_in_motherhood

  • Oh my goshhhhh!!!! This is SO PERFECT! You are amazing - this is exactly what I wanted (but didn’t know how to bring together)!!! Eeeek I’m obsessed!

    Chelsea, @modernagentsocialclub

  • Tori, it's beautiful! I'm so thrilled, you absolutely nailed it. The more I look at it the MORE I love it!! I can't stop.

    Molly, @poppytherapy

  • Thank you so much for bringing my vision to life! You nailed it, and your creativity allowed me to run with my brand confidently and create a plethora of resources!

    Taryn, @goforitcreative

  • “OMG I LOVE IT SO MUCH. It’s perfect. It’s 100% me. Even my daughter said, ‘Mom, that’s totally you.’”

    Meg, virtual creative co.

  • Tori’s designs are built around the person, not around a template (or the designers style). She saw things I was trying to articulate but couldn’t fully explain, and built them into a site that finally matches how my brain works and how my business actually runs.

    MARTINA, THE HUNGRY TEACHER

Stop sending your dream clients to a site that looks like your 3 year-old designed it. 👀

A woman sitting on a bed, holding a magazine titled 'EAMES'. She has shoulder-length blonde hair, is wearing a white robe with a logo, and is smiling at the camera. The bedroom has a green upholstered headboard, a round wall lamp, and a framed black-and-white mountain landscape photograph on the wall.
BOOK YOUR FREE BRAND CONSULT →

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Bestsellers from the Template Shop

EASY TO EDIT + QUICK TO LAUNCH

SHOWIT WEBSITE TEMPLATES MADE FOR MOMS IN BUSINESS

These website templates are efficient af - delivering all the pages you need, and none of the fluff you don’t. Also supporting you through the toughest times: writing copy and choosing cute images, so you can make the most of each crucial naptime work sesh.

DIY YOUR WEBSITE
Multiple social media post previews on a screen featuring quotes, tips, reminders, and images of home decor, a laptop, and a coffee cup. 
48+ IG CANVA TEMPLATES

INSTAGRAM TEMPLATES TO GET YOUR POSTS OUT QUICKLY

The Perfect Set of Instagram Templates was created to completely transform your instagram grid + stories strategy overnight (and free-up all those hours you wasted tinkering in canva). Complete with my branding set-up and one-button customization tutorial.

OVERHAUL IG TODAY

YOUR INBOX JUST 🥨 GOT A LIL’ SALTY

The only zero-sales weekly newsletter helping you romanticize reality and twist business and pleasure in your warm, delicious soft pretzel life.

Welcome to Nothin’ Fancy Friday emails, the only zero sales (seriously, none. nada. zilch) pop-in going on in your inbox. Now, your Friday emails finally feel more like getting 17 back-to-back “this is so us” reels from your girlfriends at 11pm.