babies & brains
Michelle is an obvious stand-out in the sea of pink-and-blue baby account on instagram. She loves dark, rich earth tones… so that’s exactly what we exploited here in her brand, website, social media templates and lead magnet design.
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Michelle’s branding was a refresher on the existing branding that she diy’d - where she had elements she wanted to keep, like a circular element tagline.
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The web design here is FULL of rich color and texture. You won’t bright and airy - this is more like the perfect site to be scrolling while you’re up at 2am with your baby - which is exactly where her ideal client is.
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Michelle has a HUGE social media following. A community, rather. And implementing a lead magnet to grow her email list is CRUCIAL for sustainable business growth.
