Eat Play Say

RESOURCE HUB FOR BABY + TODDLER DEVELOPMENT

Eat Play Say is a one-stop resource hub created by pediatric experts for parents and caregivers navigating their child’s development—from first feeds to first words and everything in between. Founder Jordyn knew exactly what she wanted: a clean, user-friendly website that could support her growing ecosystem of resources, blog content, and expert-led support. Her DIY Squarespace site had served its purpose—but it wasn’t built for the next chapter. Here’s how we changed that:

Homepage of Eat Play Say’s custom Showit website featuring expert-led parenting resources and clear navigation.

BUILDING THE DIGITAL HOME

Eat Play Say is what happens when a pediatric expert stops DIY-ing and builds a digital home that matches her impact.

Jordyn’s new website feels like a deep breath for overwhelmed parents—clean, clear, and rich with trustworthy guidance. Her content now lives inside a custom Showit experience that’s ready to grow alongside the families she supports.

Portrait of Tori Sprankel beside a call-to-action to inquire about custom Showit website design for female-led brands.

Loved this project?

You’ve seen what I can do. Now let’s talk about you.

If you're ready for a brand that fits like your favorite outfit and a website that sells while you’re in school pickup line—I'm your girl.

Hey, I’m Tori—and I’m living proof that going all-in pays off, even if your desk is a Boppy pillow and your office hours are… negotiable.

I built my business during 2am feedings and nap traps, after getting let go from my corporate job while holding my newborn. Fun times! Instead of dusting off my resume, I launched a website. And since then? I’ve helped hundreds of moms do the same.

Because truthfully? The hardest part isn’t running the business.
It’s looking like you have your shit together while doing it.

That’s where I come in: helping you show up online as the personal brand you already are—pasta boiling, stroller pushing, big-dream having and all.

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The Workspace for Children

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Virtually Robyn