Verdure House
NUTRITION SCIENTIST & WELLNESS BS DETECTOR
Bri Towne is a truth-telling, trend-slaying nutrition scientist on a mission to help women ditch diet culture and finally feel good in their bodies—without the shame spiral. As the founder of Verdure House, Bri brings together science, sass, and self-respect to rewrite the rules of wellness. Her brand speaks to smart, skeptical women who want more energy, confidence, and agency (and wouldn’t mind looking hot as hell along the way).
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We built a brand identity that’s science-backed but full of personality—bold sans-serifs, a rich and earthy-meets-electric palette, and subtle nods to both credibility and rebellion. Think: polished enough for academia, spicy enough for your Instagram feed.
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Bri’s website had to deliver strong vibes and strategic clarity. We designed a clean, conversion-ready Showit site that feels modern, confident, and totally unfiltered—just like her.
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To support her content across platforms (especially as a self-proclaimed reluctant influencer), we designed social templates that work hard and look good. Easy to edit, scroll-stopping, and built for hot takes and helpful tips.
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Bri's Substack is where the long-form mic drops happen. We designed a branded header, typography system, and graphic elements to make it feel cohesive with her main site and easy to recognize across platforms.
When Wellness Gets Its EdgE
Verdure House is what happens when evidence-based nutrition grows a backbone.
Bri went from the wellness world’s best-kept secret to the go-to girl for smart women who want to feel better in their bodies—without the shame, spirals, or MLM vibes. This brand gave her the unapologetic visual identity to match her voice and mission.
Loved this project?
You’ve seen what I can do. Now let’s talk about you.
If you're ready for a brand that fits like your favorite outfit and a website that sells while you’re in school pickup line—I'm your girl.
Hey, I’m Tori—and I’m living proof that going all-in pays off, even if your desk is a Boppy pillow and your office hours are… negotiable.
I built my business during 2am feedings and nap traps, after getting let go from my corporate job while holding my newborn. Fun times! Instead of dusting off my resume, I launched a website. And since then? I’ve helped hundreds of moms do the same.
Because truthfully? The hardest part isn’t running the business.
It’s looking like you have your shit together while doing it.
That’s where I come in: helping you show up online as the personal brand you already are—pasta boiling, stroller pushing, big-dream having and all.