How to Romanticize Your Personal Brand (and fall in love with it!)
Building a Personal Brand Should Feel Good—Not Like a Chore
If the thought of “building your personal brand” makes you want to take a nap, you’re not alone. A lot of women (especially moms running businesses in the margins of their day) feel like personal branding is just another overwhelming task on their to-do list.
But here’s the thing: your personal brand is already in you—it’s just waiting to be romanticized. ✨
Instead of stressing over Instagram aesthetics, logos, and strategy, what if we made the process feel fun, personal, and dare I say… sexy? Think of your personal brand like the main character in a dreamy, well-curated life. You get to craft the vibe, the visuals, and the energy you want to embody.
Ready to start falling in love with your brand? Here’s how to romanticize your personal brand so it feels effortless and exciting.
1. Make a “Brand Mood Board” That Feels Like You
If your personal brand was a Pinterest board, what would be on it? ✨
Instead of trying to fit into a niche that doesn’t feel aligned, gather inspiration from your real life. Think beyond “brand colors” and tap into aesthetics, moods, and themes that actually light you up.
How to do this:
✅ Create a Pinterest board or Instagram saved folder with images that capture your brand’s energy.
✅ Include colors, fonts, fashion, textures, quotes, and places that feel like you.
✅ Bonus: Find an unexpected element (a signature scent, a vibe, an era) that makes your brand feel extra special.
2. Find Your “Main Character Energy” for Your Brand
You know how a favorite character in a movie or book has a signature vibe? Your personal brand should have that too.
Instead of stressing over what to post, think of yourself as the leading lady in your own story. What makes you unique? What moments in your daily life add to your brand’s charm?
How to do this:
✅ Pick 3-5 signature things that make your brand stand out (your coffee order, your book obsession, your trader joe’s hauls, etc.).
✅ Share these in your content often—people love consistency! Make it a routine.
✅ Use storytelling to make your brand feel more human (even if it’s just a casual “what I’m loving this week” post).
3. Curate a Personal Brand Aesthetic That Feels Effortless
Your brand’s visuals should feel like a reflection of you, not a forced aesthetic you copied from Pinterest. Whether it’s a cozy neutral palette or a bold, editorial vibe, make sure it’s something you actually love.
How to do this:
✅ Choose 3-4 brand colors you naturally gravitate toward (check your closet or home decor for inspo!).
✅ Stick to 1-2 fonts that match your brand energy (are you playful, minimal, or bold?).
✅ Use Free Instagram templates, or a Showit website template to create a consistent visual vibe without overthinking it.
4. Create a “Romanticized” Brand Ritual
Branding should feel like a vibe, not a task. Romanticize the process by creating a ritual that makes branding fun and inspiring.
How to do this:
✅ Light a candle, make a matcha, or put on your favorite playlist before working on your brand.
✅ Batch content during your favorite time of day (morning coffee, golden hour, or a cozy night session).
✅ Have a dedicated branding playlist, notebook, or space that makes the process feel luxurious.
5. Use Signature Emojis, Phrases, or Symbols to Make Your Brand Feel Iconic
If you’re struggling to stand out, make your personal brand more personal by adding signature elements that make people think of you instantly.
How to do this:
✅ Pick 3-5 Power Emojis to use in your captions, bio, and Stories. (Example: 🥂✨🤍)
✅ Create a signature sign-off for emails, captions, or newsletters. (Example: “Big CEO Energy ✨”)
✅ Use a consistent phrase in your messaging that makes people remember you. (Example: “Main Character Energy”)
6. Share theVibe, Not Just the Strategy
Branding isn’t just about what you sell—it’s about how you make people feel. Instead of just pushing offers, share the vibe of your brand in a way that makes people want to be part of it.
How to do this:
✅ Share behind-the-scenes moments that align with your brand aesthetic.
✅ Post aesthetic content that fits your brand mood board (flat lays, workspaces, travel, little luxuries).
✅ Tell stories that make your audience feel connected to your brand beyond business.
Your Personal Brand Should Feel Like You—But Elevated
At the end of the day, your personal brand is just a curated version of the things you already love. If branding has felt overwhelming, take a step back and find ways to make it fun, visual, and you.
Need some help developing your personal brand from start to “omg I’m obsessed with your instagram”? This is my specialty… I’ve worked with all your favorite instagram moms and can’t wait for you to be next!
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