Podcast Power Plays with Kelsey of Coming Up Roses
CHEERS EPISODE No. 011Your evergreen, one-hour-a-month marketing strategy starts here— ft. @cominguproses.co
Welcome to CHEERS! My “not-a-podcast” instagram live series where I interview peer experts about business, motherhood, mindset, and so much more. So grab your Diet Coke, pop your airpods in, and hang with us for the next 20 mins or so!
Your evergreen, one-hour-a-month marketing strategy starts here.
ICYMI: I set a goal last year to be a guest on 12 podcasts—and spoiler alert: it worked. I turned into my own PR agent, went on what I lovingly call The Great Podcast Tour, and in doing so, discovered a marketing strategy that’s still delivering results months later.
In this episode of Cheers!, I’m joined by fellow podcast queen Kelsey from @cominguproses.co to talk about all things podcast guesting and hosting—from nailing your signature message to repurposing each episode for long-term visibility. Whether you're pitching yourself for shows or wondering if podcasting is worth it for your brand, this one’s a must-listen.
Episode Summary:
If you’ve ever wondered, “Should I start a podcast or just be a guest on one?”—this episode is for you. We’re breaking down how to use podcast interviews as a strategic marketing tool that lives longer than any Reel or trending audio ever could. You'll learn how to pitch yourself, what makes a show worth saying yes to, and why building this into your content strategy could be the smartest move you make this year.
Questions We Answer in This Episode:
Why is podcast guesting such a powerful marketing strategy for personal brands?
How do you pitch yourself to shows that actually move the needle?
What should you include in a signature talk or media pitch?
How do you choose which podcast opportunities are the right fit?
How can you repurpose podcast content into blogs, emails, and IG posts?
Takeaways from the Episode:
Podcast guesting is evergreen: These episodes live on long after they're published and continue to grow your reach.
It’s a low-lift content strategy: One hour of your time = weeks (or months!) of reusable content.
It helps you build authority fast: Speaking directly to aligned audiences positions you as the go-to expert.
You don’t need to start your own podcast to grow your brand—guesting can be just as impactful (and less overwhelming).
Having a “signature message” makes you pitch-ready: Know what you want to be known for and make it easy for hosts to say yes.
How I did it:
Over the past year, I've watched listeners turn into clients, built a library of episodes for my community to binge, and slowed my social content pace without losing momentum. This is the strategy I recommend if you're craving more impact with less hustle.
Ready to Start Your Own Podcast Tour?
The Key? Start small:
Craft your signature message
Reach out to biz friends who host shows
House your episodes on your site
Set a goal (mine was 12 in a year!)
Share the journey on social!
Ready for another?
Check out my Cheers! Episode IG highlight below, where I house “not-a-podcast” instagram live series where I interview peer experts about business, motherhood, mindset, and so much more. So grab your Diet Coke, pop your airpods in, and hang with us for the next 20 mins or so as we learn to work smarter (not harder) in the margins of motherhood!
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