Hey, Sleepy Baby
INFANT + TODDLER SLEEP SPECIALIST
Rachael is the go-to account if you’re into transparent motherhood advice (with the ultimate boho-glam vibe!). She’s created this amazing community of love, support and no-bullshit.
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Rachael is not a neutral girlie. She’s bold and outspoken and while she’s thought of as a brand for babies - she’s technically a brand for moms. We wanted to bring literally any color scheme that didn’t scream ‘new baby’ to really market to the moms… since they are the one’s scrolling her feed and website.
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Rachael had been on Squarespace since the beginning of her business - DIYing it all the way to hundreds of thousands of followers and a very very successful infant sleep consulting business.
She wasn’t thrilled with the clunkiness of squarespace and wanted a brand and web that felt way more playful and intentionally designed (with a lot of fancy bells and whistles)
So we decided to move her over to Showit - where the design felt more like Canva, where you can drag and drop anywhere without the need for a lot of bulky code.
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Rachael is known for her effortless, fun, and tell-it-to-you-straight instagram content. She’s an advocate for moms who don’t want to sleep train, but want to get some shut eye. To bring her brand to life on IG, we designed social media templates that really packed a punch, were full of color and personality that Rach naturally brings. We also wanted them to be easy to edit and post from her phone - since that’s happening in the carpool line and at the park.
From baby brand to mom magnet
Rachael built an empire from a DIY squarespace site—you might be doing the same.
But now, she’s showing up online with a brand that matches her voice and a site that works as hard as she does. If your business is ready to grow out of its starter kit and into something that actually fits—I’m your girl.
Loved this project?
You’ve seen what I can do. Now let’s talk about you.
If you're ready for a brand that fits like your favorite outfit and a website that sells while you’re in school pickup line—I'm your girl.
Hey, I’m Tori—and I’m living proof that going all-in pays off, even if your desk is a Boppy pillow and your office hours are… negotiable.
I built my business during 2am feedings and nap traps, after getting let go from my corporate job while holding my newborn. Fun times! Instead of dusting off my resume, I launched a website. And since then? I’ve helped hundreds of moms do the same.
Because truthfully? The hardest part isn’t running the business.
It’s looking like you have your shit together while doing it.
That’s where I come in: helping you show up online as the personal brand you already are—pasta boiling, stroller pushing, big-dream having and all.
