We went with a warm, editorial vibe—equal parts trustworthy and fresh. Her new brand feels like “coffee shop CFO,” with nods to sophistication and a little hints of Madison’s obsession with Daisy Jones vibes.

Madison already had an established business and audience—her website needed to meet that same level of maturity. We streamlined her service info, simplified the client journey, and made her offers (and personality) shine. All with scroll stopping web design effects.

With financial content that’s actually fun to read, we created Instagram templates that support education, show client wins, and spark saves—all while being easy to use on-the-go as a homeschooling mom of two.