Libby Ward
(Diary of an Honest Mom)

CREATOR, AUTHOR & ADVOCATE FOR MODERN MOTHERHOOD

Libby Ward, widely known as The Honest Mom, is a speaker, author, and content creator known for her unfiltered take on modern motherhood, self-worth, and mental health. With her signature blend of wit, wisdom, and emotional honesty, Libby empowers women to choose themselves in a world that constantly asks them to disappear. Her content has resonated with millions of women online who are tired of pretending, ready to prioritize their well-being, and craving connection beyond the highlight reel.

  • Libby’s brand needed to be bold and bright, but still carry weight. We balanced her signature pink-forward aesthetic with strong typography and a visual identity that reflects both her softness and her power.

  • Libby’s community lives on Instagram and TikTok, so her social templates were built for quick editing, high engagement, and emotional resonance. Every slide, caption, and color choice was made to support her mission of telling the truth and creating space for women to feel seen.

Libby Ward logo in bold pink and red typography, designed to reflect emotional honesty and feminine strength.

The Vibe Shift

Libby Ward is what happens when vulnerability meets virality.

She went from posting honest mom rants in her kitchen to becoming a trusted voice on modern motherhood and mental health. This rebrand gave her the bright, bold identity she deserved—equal parts girly and grounded, built to support her impact online and beyond.

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Loved this project?

You’ve seen what I can do. Now let’s talk about you.

If you're ready for a brand that fits like your favorite outfit and a website that sells while you’re in school pickup line—I'm your girl.

Hey, I’m Tori—and I’m living proof that going all-in pays off, even if your desk is a Boppy pillow and your office hours are… negotiable.

I built my business during 2am feedings and nap traps, after getting let go from my corporate job while holding my newborn. Fun times! Instead of dusting off my resume, I launched a website. And since then? I’ve helped hundreds of moms do the same.

Because truthfully? The hardest part isn’t running the business.
It’s looking like you have your shit together while doing it.

That’s where I come in: helping you show up online as the personal brand you already are—pasta boiling, stroller pushing, big-dream having and all.

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