Virtual Creative Co.

Strategic Backend Support for High-Capacity Female Founders

Virtual Creative Co® is where visionaries go when they’re done doing it all themselves.

Meg supports high-capacity female founders who have already built momentum — consistent revenue, booked-out services, digital offers in motion — but are operating at capacity. These women don’t need more task support. They need leadership. They need strategy with execution. They need a second brain.

Her clients are what she calls “The Visionary Operator.” Women with strong brands, strong voices, and strong stage presence — but too many tabs open (mentally and literally). Virtual Creative Co® exists to bring clarity, structure, and thoughtful backend leadership to businesses that are ready to scale with intention.

  • Meg’s brand needed to reflect Lake Tahoe energy — grounded, strategic, steady, and expansive — without feeling literal or outdoorsy in a cliché way.

    We refined her existing Tahoe-inspired direction into something more elevated and structured:
    – A deep teal and forest-forward palette balanced with warm rust and lime accents
    – A clean, editorial serif system paired with soft handwritten accents
    – Hand-drawn wave linework and custom brand stickers that feel personal but intentional
    – Visual language that communicates calm competence, not chaos

    The result? A brand that feels steady, capable, and deeply supportive — like the calm in your chaos.

  • (currently in progress with Eldest Daughter Studio)

    Meg’s new Showit site is being built to speak directly to the woman who says:

    “I’m not disorganized. I just don’t have the capacity to stay on top of everything anymore.”

    We’re structuring her site around clarity and leadership:

    – Clear articulation of the shift from task support to strategic partnership
    – Messaging built around the “second brain” concept
    – Clean, spacious layouts that reflect the breathing room she provides
    – Confident positioning as a right-hand strategist, not a VA-for-hire

    Her website will now mirror the level her clients are already operating at — polished, intentional, and powerful.

  • Meg struggled with content creation feeling heavy and disconnected from her brand. So we built her a visual ecosystem that feels intuitive to use.

    – Custom social templates aligned with her refined brand voice
    – Hand-drawn accents and sticker elements for personality
    – Cohesive typography + layout system for easy Canva execution
    – Brand clarity that makes storytelling and selling feel simpler

    Now? Creating content doesn’t feel like starting from scratch. It feels like stepping into something already built for her.

Clarity. Capacity. Calm leadership.

Virtual Creative Co® is what happens when backend strategy grows up.

Meg moved from “helpful support” to fully embodied right-hand leadership. From Lake Tahoe inspiration that felt pretty… to a brand that feels structured, capable, and deeply aligned with the high-level women she serves.

Portrait of designer and strategist Tori Sprankel beside a services call-to-action for brand and Showit web design, supporting mompreneurs and personal brands.

Loved this project?

You’ve seen what I can do. Now let’s talk about you.

If you're ready for a brand that fits like your favorite outfit and a website that sells while you’re in school pickup line—I'm your girl.

Hey, I’m Tori—and I’m living proof that going all-in pays off, even if your desk is a Boppy pillow and your office hours are… negotiable.

I built my business during 2am feedings and nap traps, after getting let go from my corporate job while holding my newborn. Fun times! Instead of dusting off my resume, I launched a website. And since then? I’ve helped hundreds of moms do the same.

Because truthfully? The hardest part isn’t running the business.
It’s looking like you have your shit together while doing it.

That’s where I come in: helping you show up online as the personal brand you already are—pasta boiling, stroller pushing, big-dream having and all.

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Libby Ward