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What Is Eldest Daughter Energy (and How Does It Show Up in Your Business)?

Every eldest daughter runs on a slightly different flavor of doing-it-all energy. Find out which type you are—so you can stop burning out + start building a business that actually fits your vibe (even if you're actually the middle child)

Create a Personal Brand Aesthetic That Attracts Clients

Want to build a brand that effortlessly attracts dream clients? Learn how to create a business aesthetic that feels like you, stands out, and makes marketing easy. Confident brands stand out. They’re instantly recognizable, visually cohesive, and completely aligned with their business personality. They don’t second-guess their colors, fonts, or messaging—they own them.

Tori Sprankel 2/28/25 Tori Sprankel 2/28/25

How to Stop Tweaking and Start Posting with Confidence

Stuck in Canva, tweaking endlessly? Learn how to create a consistent instagram brand without overthinking and grab free Canva templates to make posting effortless.

Tori Sprankel 1/30/25 Tori Sprankel 1/30/25

How to Save Time Creating Instagram Posts as a Busy CEO Mom

Struggling to find time for Instagram content creation as a busy mompreneur? Learn how to stay consistent on social media without the overwhelm. Plus, grab a free pack of Instagram templates to make content creation even easier! Read on for smart, simple ways to save time on Instagram while running your business in the margins of motherhood.

Tori Sprankel 5/2/23 Tori Sprankel 5/2/23

that time canva laughed in my face on a live training.

Tori Sprankel 10/31/22 Tori Sprankel 10/31/22

free canva fonts for your specific brand personality

Tori Sprankel 10/16/22 Tori Sprankel 10/16/22

handmade brand elements… and my fav canva keywords

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Featured

POINT OF THE STORY

In this week's episode, Sara Noel (BTL Copy) sat down with Tori — brand and website designer, cool mom whisperer, and the person who makes every project we collaborate on look significantly sexier. And she's about to blow your mind with some industry tea that'll save you thousands of dollars and months of overthinking.

NO ONE TOLD US

Rachael and Tori chat all about building a business while taking care of young children at home. They discuss the challenges and gray areas of being a working mom or a stay-at-home mom, and how the lines are blurred for so many of us in a post-pandemic world.

MADE FOR MOTHERS

Our chat delves into finding alignment in your personal brand, the joy of authentic representation (no fake or staged vibes!), the powerful connection potential of Instagram stories, and more.

BEHIND THE SCENES BFF

What if I told you that romanticizing your life will actually improve your business? Well, that's exactly what personal brand expert Tori Sprankel and I are discussing in today's episode!

WHILE YOU’RE HERE… Treat yo’self to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.

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