How to Book Clients Before You Have a Full Website →
So you started posting about your business on instagram, and now you’re ready to start booking dream clients—but your inbox? Still quiet. 👀
Cue the panic spiral:
→ Did I price too high?
→ Should I be on TikTok instead?
→ Maybe I’m not cut out for this.
Breathe, mama. More often than not, the issue isn’t you—or even your content.
It’s your intake process (or lack of).
If you’re a mom running a service-based business (while folding laundry, reheating coffee, and doing soccer pick-up), your client journey needs to work harder than you do. Because chances are, you don’t have time to play email tag with lukewarm leads or hop on calls with people who aren’t ready to invest.
Here’s how to get your intake process airtight—so your website can actually book clients on autopilot.
First: What Is a Client Intake Process?
Think of it as your behind-the-scenes system that guides potential clients from “I’m curious” to “I’m in.”
It includes:
→ Your inquiry form
→ Your discovery call setup (if you offer one)
→ Your automated responses + scheduling flow
→ Anything you ask or share before they sign a contract
If even one of these is unclear or missing? You’ll get ghosted more often than your high school crush.
5 Ways to Improve Your Website Intake Process (So Clients Say Yes Faster)
1. Make It Crystal Clear Who You Help (and What It Costs)
If your website is vague about who your services are for—or hides pricing behind a “let’s chat!” button—you’ll either attract the wrong leads or none at all.
✨ Add a “This is for you if…” section
✨ List investment starting points on your services page
✨ Use plain language like “Support starts at $X” so no one’s shocked when they book a call
SEO Tip: Add keywords like [your service] pricing for moms, [your niche] support packages, or how much does [your service] cost? in body copy or FAQs.
2. Stop Treating Your Discovery Call Like a Mystery Box
Your “Free 15-Min Call” is not the prize at the bottom of the cereal box.
Set expectations before they click book:
→ What will we talk about?
→ Is this just a vibe check or will we dive into strategy?
→ Will I be offered a package or follow-up?
💅🏼 Pro Tip: Rename your call to reflect its purpose, like “Support Match Call,” “Let’s See If We’re a Fit,” or “Next Step Clarity Call.”
3. Qualify Before You Calendar
Even if you’re using a booking tool like Calendly or Acuity, don’t skip the form fields. Ask 2–3 smart questions that help you prep and filter:
→ “What’s the biggest challenge you’re currently facing?”
→ “Have you already reviewed my service options?”
→ “If we’re a good fit, are you ready to invest?”
This doesn’t just help you—it gets them thinking more seriously, too.
4. Create a Confirmation Sequence That Does the Heavy Lifting
Your follow-up emails should do more than say “See you soon!”
Use them to:
→ Link to your services one more time
→ Include pricing again
→ Reiterate what the call is and isn’t
→ Offer a no-pressure way to cancel/reschedule (boundary = respect)
Bonus points if your confirmation email feels like a love letter to your ideal client. Warm, clear, grounded. Like you.
5. Reclaim Your Time With Templates That Do It For You
Here’s the magic of the Eldest Daughter website templates:
They’re not just pretty. They’re strategic.
Each one includes:
→ A wireframed services page with room for pricing, process, and ‘who this is for’ sections
→ A built-in inquiry flow that guides leads toward action
→ A clear CTA to book a call or service, without you sounding desperate
In other words? It’s like your eldest daughter brain built the system for you, so you can run your business like the powerhouse you are—even if you're answering emails during naptime.
✨ Questions to Ask Yourself Right Now:
Can someone land on my feed and understand my offer within 5 seconds?
Is my call to action direct, visible, and easy to follow?
Have I set clear expectations for what my discovery call is (and isn’t)?
Do I share pricing early enough to weed out bad fits?
Do I have an email or booking sequence that keeps my boundaries intact?
If you answered “hmm… not really” to any of those—it’s time to tighten up your intake flow.
Need to Start Booking Clients Before You Have a Full Website?
You don’t need to wait for the perfect website to start running a real business. Start here:
→ Grab my FREE Link in Bio Showit Page – a plug-and-play one-pager that helps you get discovered, capture leads, and share your offers while you build out the rest of your site. It’s beautiful, mobile-friendly, and built to convert.
→ or Try HoneyBook – my favorite client booking and management tool. You can use it to create your intake forms, automate follow-ups, and even send branded contracts and invoices. Click here to get 30% off your first year.
Let’s be honest: most of us are growing our businesses during nap time, snack time, or the 15 minutes of silence after bedtime. These tools let you look legit and book clients now—no full website required.
You don’t need to do it all at once.
You just need to take the next best step.
→ Download the FREE Link in Bio Page
→ Start your free HoneyBook trial
Ready to Get Up Your Website—Fast?
I created the Eldest Daughter Showit Website Templates to help CEO moms like you finally have a website that looks amazing and works hard for your business.
→ No stress.
→ No tech headaches.
→ No hours of copywriting (or thousands of dollars).
→ No ugly stock photos that look cheesy af.
→ Just a strategic, drag-and-drop, beautiful site you actually feel proud to share.
These girls are efficient AF - delivering all the pages you need, and none of the fluff you don’t. Supporting you through the toughest times: writing copy and choosing images, so you can make the most of each crucial naptime work sesh.
Click here to shop the templates now and say goodbye to website shame—for good.
The Hey, Sleepy Baby Eldest Daughter Collab Template
Grab your FREE Showit Link in Bio Page Set →
A completely (and quickly) customizable, high-converting Showit Page Duo to make your brand look professional, legit, and ready for clients, all from one link. If you’re running a business from your phone, you need one simple page that makes it easy for people to book you, buy from you, or connect with you—without the overwhelm of building a full website (yet).
Ready to finally go all-in on your brand and web?
Let’s do it!
I’ve developed lots of brand support options just for you. No matter what part of the branding journey you’re in, we should find a fit. From Brands-in-a-Day to Web and Social Media Design, I work in lightning-fast turn around to get you out the door and on your way to being your industry’s Go-To Girlie.
