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What Is Eldest Daughter Energy (and How Does It Show Up in Your Business)?

Every eldest daughter runs on a slightly different flavor of doing-it-all energy. Find out which type you are—so you can stop burning out + start building a business that actually fits your vibe (even if you're actually the middle child)

If What Not to Wear Can Rebrand, So Can You→

Thinking about a business rebrand? Learn why authentic branding matters, what What Not to Wear can teach us about business makeovers, and the key questions to ask before rebranding.

Tori Sprankel 9/24/25 Tori Sprankel 9/24/25

Instagram or Website First? Here’s What I Recommend→

Wondering if you should start with Instagram or build your website first? Here’s a designer’s honest take on what works best (and why it depends on you).

Tori Sprankel 9/22/25 Tori Sprankel 9/22/25

How to Be Relatable Online Without Oversharing→

If you’ve ever stared at the blinking cursor thinking, “My life is so normal, who would even care?” — this one's for you. Because you don’t need to be interesting. You need to be specific.

Tori Sprankel 9/19/25 Tori Sprankel 9/19/25

What Brand Elements You Need to Show Up on Instagram →

Wondering what brand elements you actually need to show up online? Here's a designer's no-fluff guide to building a recognizable brand without overwhelm.

Tori Sprankel 9/18/25 Tori Sprankel 9/18/25

Do You Really Need a Logo to Start Your Business? →

I’m spilling the tea: not every business needs a logo. Here's what you actually need to start building a recognizable brand online.

Tori Sprankel 9/17/25 Tori Sprankel 9/17/25

What Is Eldest Daughter Energy (and How Does It Show Up in Business)?

Learn how eldest daughter energy shapes your business style, leadership traits, and ideal offers. Take the quiz to find your type and build smarter.

Tori Sprankel 9/17/25 Tori Sprankel 9/17/25

Ep. 29: Personal Branding for People Who Don't Have Their Shit Together

Uncover how everyday moments—yes, even your coffee runs and current book stack—can make your brand more magnetic. Learn how to document your life authentically, attract your ideal clients, and create an on-brand presence that feels effortless.

Tori Sprankel 6/4/25 Tori Sprankel 6/4/25

How to Book Clients Before You Have a Full Website →

Your website has five seconds to make an impression. Learn how to test if your site is helping or hurting your business—and how to fix it fast with Showit website templates.

Tori Sprankel 3/27/25 Tori Sprankel 3/27/25

Does Your Website Pass the 5-Second Test? Find out →

Your website has five seconds to make an impression. Learn how to test if your site is helping or hurting your business—and how to fix it fast with Showit website templates.

Tori Sprankel 3/5/25 Tori Sprankel 3/5/25

Create a Personal Brand Aesthetic That Attracts Clients

Want to build a brand that effortlessly attracts dream clients? Learn how to create a business aesthetic that feels like you, stands out, and makes marketing easy. Confident brands stand out. They’re instantly recognizable, visually cohesive, and completely aligned with their business personality. They don’t second-guess their colors, fonts, or messaging—they own them.

Tori Sprankel 2/28/25 Tori Sprankel 2/28/25

How to Stop Tweaking and Start Posting with Confidence

Stuck in Canva, tweaking endlessly? Learn how to create a consistent instagram brand without overthinking and grab free Canva templates to make posting effortless.

Tori Sprankel 2/27/25 Tori Sprankel 2/27/25

Your Brand is Costing You Clients—Here’s How to Fix It

If your diy branding looks inconsistent, outdated, or DIY, it could be turning potential clients away. Here's 3 Hidden Ways Your Brand is Costing You Clients. Learn how to fix it fast and create a brand that attracts, converts, and books effortlessly.

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Featured

POINT OF THE STORY

In this week's episode, Sara Noel (BTL Copy) sat down with Tori — brand and website designer, cool mom whisperer, and the person who makes every project we collaborate on look significantly sexier. And she's about to blow your mind with some industry tea that'll save you thousands of dollars and months of overthinking.

NO ONE TOLD US

Rachael and Tori chat all about building a business while taking care of young children at home. They discuss the challenges and gray areas of being a working mom or a stay-at-home mom, and how the lines are blurred for so many of us in a post-pandemic world.

MADE FOR MOTHERS

Our chat delves into finding alignment in your personal brand, the joy of authentic representation (no fake or staged vibes!), the powerful connection potential of Instagram stories, and more.

BEHIND THE SCENES BFF

What if I told you that romanticizing your life will actually improve your business? Well, that's exactly what personal brand expert Tori Sprankel and I are discussing in today's episode!

WHILE YOU’RE HERE… Treat yo’self to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.

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