How Often Should You Blog for SEO? →
A Sustainable Answer for Busy Moms (3 Methods for Blogging More and Ranking through SEO!)
This is one of the questions I get constantly—especially from moms who are just starting to dip a toe into SEO:
“How often do I actually need to blog for it to work?”
And almost every time, people are bracing themselves for my answer. They’re expecting something like:
→ “3 blog posts per week”
→ “Consistency means 12–16 posts a month”
→ “If you’re not publishing constantly, Google won’t notice you”
Which—respectfully—sounds like a fast track to burnout.
Unless blogging is literally your job, building your entire business around pumping out blog posts every week is… not the vibe. Especially if you’re also serving clients, raising kids, and trying to enjoy your life a little.
So let’s talk about what actually works.
Client Spotlight: Madison Dearly
The Short Answer: Start With One Blog Post Per Month
Yes.
Per month.
Not per week.
And before your eldest-daughter brain kicks in with “that can’t possibly be enough”—stay with me.
If you want blogging to be a long-term, sustainable marketing strategy, one high-quality blog post per month is more than enough to start seeing SEO traction.
In fact, it’s often the best place to start.
Why Blogging “More” Isn’t Always Better for SEO
There are two things Google cares about more than almost anything else:
→ Quality > quantity
→ Consistency over time
Google’s job is to serve helpful content to real humans. And right now—thanks to AI spam, rushed posts, and low-effort content—it’s prioritizing depth, clarity, and usefulness more than ever.
Which means:
→ One thoughtful, in-depth post that actually solves a problem
→ Beats five rushed, surface-level posts every time
Publishing something consistently—even once a month—signals trust and authority far more than publishing a lot and then disappearing.
Why One Blog Per Month Is the Sweet Spot for Moms
Here’s the part that matters if you’re a mom running a business:
Trying to go from:
→ zero blogs
→ to four blogs per month
Is usually where things fall apart.
It’s not a motivation issue.
It’s a capacity issue.
I think about blogging the same way I think about starting a new workout routine.
If you’ve never strength trained before, you don’t start with:
→ 6 days a week
→ brand new equipment
→ unfamiliar movements
You start small. You learn the language. You build the muscle.
Blogging works the same way.
Starting with one post per month:
→ builds the habit
→ teaches you what your audience searches for
→ helps you refine your workflow
→ keeps you from quitting entirely
And one excellent blog post is infinitely better than none.
“But What If I’m Feeling Motivated and Write a Bunch at Once?”
First of all: love that for you.
Second: yes—batching is allowed.
If you have a hyper-productive week and crank out 3–5 solid blog posts:
→ Do not publish them all at once
→ Schedule them
Spacing them out (1–2 per month) helps you:
→ stay consistent
→ avoid future burnout
→ keep Google seeing fresh content
Future you will be very grateful.
How to Fit One Blog Per Month Into a Busy Schedule (3 Methods)
This is where blogging usually dies—not because people don’t want to do it, but because they don’t know how to fit it in.
Here are three ways I see moms make it work.
Method 1: Break It Into Weekly Micro-Tasks
This is my personal favorite.
Instead of “write a blog,” you think:
→ Week 1: topic + outline
→ Week 2: write
→ Week 3: add images + publish
→ Week 4: promote + repurpose
You’re never starting from scratch, and you get a small win every week—which matters more than we like to admit.
Method 2: One Focused Blogging Week
If your brain works better in short sprints, this is a great option.
A simple flow:
→ Pick your topic ahead of time
→ One day for outlining + SEO prep
→ One or two days for writing
→ One day to build + schedule
→ One day to plan promotion
Then you’re done for the month.
Method 3: One Dedicated Blogging Day
If you’re a “just let me finish it” person:
→ Block one day
→ Write the post
→ Schedule it
→ Move on
No dragging it out. No mental clutter.
TLDR;
Start smaller and slower than you think you need to.
One intentional, valuable blog post per month:
→ builds SEO momentum
→ supports long-term visibility
→ doesn’t hijack your entire life
You don’t need to blog like a media company to grow a business.
You just need to show up consistently, in a way you can actually sustain.
You’ve got this.
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