Squarespace SEO for Beginners (a Simple Setup Guide) →
If you’re a mom running a business and you’ve ever opened your Squarespace SEO settings only to immediately think, “I’ll come back to this later,”—you’re not alone.
SEO has a reputation for being:
→ technical
→ jargon-heavy
→ weirdly intimidating
But here’s the truth: you do not need to be an SEO expert to make Squarespace work for you.
You just need a clean foundation, a few intentional choices, and a plan you can actually stick to.
This is your beginner-friendly, eldest-daughter-approved guide to setting up Squarespace SEO without turning it into a second job.
Client Spotlight: Your Work Wife Ashley
First Things First: Is Squarespace Bad for SEO?
Short answer: no.
Squarespace is perfectly capable of ranking on Google when it’s set up correctly.
What usually doesn’t work is:
→ publishing pages with no strategy
→ skipping metadata
→ never updating content
→ hoping Google will “figure it out”
SEO isn’t magic. It’s clarity.
Step 1: Pick One Clear Keyword Per Page (Please Don’t Skip This)
Every page on your site should have one main keyword—not five, not ten.
Ask yourself:
→ What would someone type into Google to find this page?
Examples:
→ “postpartum wellness coach”
→ “brand designer for moms”
→ “Showit website templates for coaches”
That phrase becomes the anchor for:
→ your page title
→ your headings
→ your metadata
One page = one job.
Step 2: Set Your SEO Page Title + Description
Inside Squarespace, every page lets you set:
→ SEO Title
→ Meta Description
This is what shows up in Google search results.
Your SEO Title Should:
→ include your main keyword
→ be clear, not clever
→ stay under ~60 characters
Your Meta Description Should:
→ explain what the page is about
→ invite the click
→ stay under ~160 characters
Think of it like a tiny billboard—not a poem.
Step 3: Use Headings Like an Outline, Not Decoration
Squarespace makes it easy to change text size—but SEO cares about structure, not vibes.
Use headings intentionally:
→ One H1 per page (your main headline)
→ H2s for sections
→ H3s for sub-points
This helps:
→ Google understand your content
→ real humans skim more easily
Clarity always wins.
Step 4: Optimize Your Images (This One’s Huge)
Images don’t just exist to look pretty.
Every image should have:
→ a descriptive file name
→ alt text that explains what’s in the image
Instead of:
→ IMG_8472.jpg
Try:
→ brand-designer-working-from-home.jpg
Alt text helps with:
→ SEO
→ accessibility
→ image search visibility
This step alone can make a noticeable difference.
Step 5: Write Like a Human, Not a Robot
SEO copy does not mean stuffing keywords everywhere.
Google is getting very good at detecting:
→ low-quality content
→ keyword stuffing
→ AI-sounding fluff
What works best:
→ answering real questions
→ using natural language
→ being genuinely helpful
If your page sounds like something you’d actually say out loud?
You’re doing it right.
Step 6: Blog (But Don’t Overdo It)
You don’t need to blog weekly to see results.
In fact, for most moms, I recommend:
→ one solid blog post per month
Blog posts help by:
→ giving Google fresh content
→ letting you target specific search terms
→ building long-term visibility
Consistency > volume.
One good post beats four rushed ones every time.
Step 7: Know When Squarespace Is Enough—and When It’s Not
Squarespace is great if:
→ you want simplicity
→ you’re early or mid-stage
→ you want something manageable
But as your business grows, you might want:
→ more design flexibility
→ stronger long-term SEO through blogging
→ a site that feels more custom
That’s often when people consider switching to Showit—or upgrading their site strategy entirely.
Want Support (Without Starting Over)?
If you’re thinking:
→ “I want better SEO, but I don’t want to rebuild everything alone”
You’ve got options.
→ Eldest Daughter Showit templates
Perfect if you’re ready for a strategic upgrade with built-in structure and SEO-friendly layouts.
→ 1:1 Website Work
For moms who want guidance on platform choice, SEO setup, structure, and design—all handled with support.
Both paths meet you where you are.
SEO doesn’t have to be overwhelming.
It doesn’t have to be perfect. It just has to be intentional.
Start small. Stay consistent. Let your website work quietly in the background—so you don’t have to hustle for every click.
Need to Start Small? Grab these FREE Instagram Canva Templates →
Ready to turn your boring “always selling” posts into a delicious, bingeable mix of business and pleasure? (I call this “my soft pretzel".) These templates are perfectly curated to help you create your soft pretzel life monthly recaps and personal brand posts that low key sells, and high key connects with your community.
Grab your FREE Showit Link in Bio Page Set →
A completely (and quickly) customizable, high-converting Showit Page Duo to make your brand look professional, legit, and ready for clients, all from one link. If you’re running a business from your phone, you need one simple page that makes it easy for people to book you, buy from you, or connect with you—without the overwhelm of building a full website (yet).
Ready to finally go all-in on your brand and web?
Let’s do it!
I’ve developed lots of brand support options just for you. No matter what part of the branding journey you’re in, we should find a fit. From Brands-in-a-Day to Web and Social Media Design, I work in lightning-fast turn around to get you out the door and on your way to being your industry’s Go-To Girlie.
