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What Is Eldest Daughter Energy (and How Does It Show Up in Your Business)?

Every eldest daughter runs on a slightly different flavor of doing-it-all energy. Find out which type you are—so you can stop burning out + start building a business that actually fits your vibe (even if you're actually the middle child)

Ep. 29: Personal Branding for People Who Don't Have Their Shit Together

Uncover how everyday moments—yes, even your coffee runs and current book stack—can make your brand more magnetic. Learn how to document your life authentically, attract your ideal clients, and create an on-brand presence that feels effortless.

Grab your FREE RESOURCES to help you stand out on instagram today.

Personal Brand Guide, Instagram Grid Planner Template, and How to Explode your Email List with a Lead Magnet.

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POINT OF THE STORY

In this week's episode, Sara Noel (BTL Copy) sat down with Tori — brand and website designer, cool mom whisperer, and the person who makes every project we collaborate on look significantly sexier. And she's about to blow your mind with some industry tea that'll save you thousands of dollars and months of overthinking.

NO ONE TOLD US

Rachael and Tori chat all about building a business while taking care of young children at home. They discuss the challenges and gray areas of being a working mom or a stay-at-home mom, and how the lines are blurred for so many of us in a post-pandemic world.

MADE FOR MOTHERS

Our chat delves into finding alignment in your personal brand, the joy of authentic representation (no fake or staged vibes!), the powerful connection potential of Instagram stories, and more.

BEHIND THE SCENES BFF

What if I told you that romanticizing your life will actually improve your business? Well, that's exactly what personal brand expert Tori Sprankel and I are discussing in today's episode!

WHILE YOU’RE HERE… Treat yo’self to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.

Looking for a super fun, majorly helpful, zero sales (seriously, none. nada. zilch) weekly email that feels more like getting that much-anticipated debrief text from your girlfriend? You’ve found it. Welcome to Nothin’ Fancy Friday emails.