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THE SUPPORT I WISH I HAD WHEN I STARTED

personal brand tips and how-tos for ceo moms (with babies at home)

BRANDING‍    ‍CANVA TIPS    ‍PERSONAL BRAND‍   ‍INSTAGRAM‍   ‍WEBSITE TIPS‍    ‍PODCASTS
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What Is Eldest Daughter Energy (and How Does It Show Up in Your Business)?

Every eldest daughter runs on a slightly different flavor of doing-it-all energy. Find out which type you are—so you can stop burning out + start building a business that actually fits your vibe (even if you're actually the middle child)

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Master Instagram Stories to Grow Your Business (with Babies at Home)

Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.

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🎧 RATHER LISTEN? CHECK OUT THE PROOF OF LIFE PODCAST

Free Canva Carousel Templates, an Instagram Stories Challenge and my Daily 5-minute Podcast Episodes for when sh*t feels really hard as a mom in business.

Stuff your free brand goodie bag to help you show up, stand out and get through hard sh*t on instagram today.

SNAG 'EM ALL NOW

Bestsellers from the Template Shop

 
EASY TO EDIT + QUICK TO LAUNCH

SHOWIT WEBSITE TEMPLATES MADE FOR MOMS IN BUSINESS

These website templates are efficient af - delivering all the pages you need, and none of the fluff you don’t. Also supporting you through the toughest times: writing copy and choosing cute images, so you can make the most of each crucial naptime work sesh.

DIY YOUR WEBSITE 
48+ IG CANVA TEMPLATES

INSTAGRAM TEMPLATES TO GET YOUR POSTS OUT QUICKLY

The Perfect Set of Instagram Templates was created to completely transform your instagram grid + stories strategy overnight (and free-up all those hours you wasted tinkering in canva). Complete with my branding set-up and one-button customization tutorial.

OVERHAUL IG TODAY

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BROWSE LIBRARY

Featured
POINT OF THE STORY
POINT OF THE STORY

In this week's episode, Sara Noel (BTL Copy) sat down with Tori — brand and website designer, cool mom whisperer, and the person who makes every project we collaborate on look significantly sexier. And she's about to blow your mind with some industry tea that'll save you thousands of dollars and months of overthinking.

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NO ONE TOLD US
NO ONE TOLD US

Rachael and Tori chat all about building a business while taking care of young children at home. They discuss the challenges and gray areas of being a working mom or a stay-at-home mom, and how the lines are blurred for so many of us in a post-pandemic world.

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MADE FOR MOTHERS
MADE FOR MOTHERS

Our chat delves into finding alignment in your personal brand, the joy of authentic representation (no fake or staged vibes!), the powerful connection potential of Instagram stories, and more.

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BEHIND THE SCENES BFF
BEHIND THE SCENES BFF

What if I told you that romanticizing your life will actually improve your business? Well, that's exactly what personal brand expert Tori Sprankel and I are discussing in today's episode!

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WHILE YOU’RE HERE… Treat yo’self to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.

Looking for a super fun, majorly helpful, zero sales (seriously, none. nada. zilch) weekly email that feels more like getting that much-anticipated debrief text from your girlfriend? You’ve found it. Welcome to Nothin’ Fancy Friday emails.

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