Katie Slonim
REALTOR + BRAND IDENTITY FOR CINCINNATI REAL ESTATE
Katie Slonim is the Cincinnati realtor you want in your corner when life is about to get bigger. She works with young professionals buying their first home in a walkable neighborhood they already love, and with growing families ready to upsize — navigating the nerve-wracking dance of buying and selling at the same time, with three kids in tow.
She's a mom of three boys herself. She knows what it means for a home to actually work for real life — not just photograph well. And she brings that same grounded, practical perspective to every client she works with. No pressure. No salesy tactics. Just honest advice, strong market knowledge, and a calm presence that makes one of the biggest decisions of your life feel a whole lot more manageable.
The brand she came in with had good bones. She liked the direction, liked the script. But something was missing — the warmth wasn't quite there, the submark wasn't working on its own, and the whole thing needed more her. More fall-in-New-England. More vanilla latte and You've Got Mail. More of the quiet confidence she brings to every single client interaction.
It was time for a brand that finally felt like Katie.
-
Katie's aesthetic references said everything: McGee & Co., Rejuvenation, Sézane. Classic with an edge. Earth tones and texture. Polished without being precious. The kind of style that doesn't chase trends because it doesn't need to.
Her celebrity comparison — Jennifer Garner — was equally telling. Warm approachability. Family-oriented. Not flashy. A quiet confidence that doesn't need to announce itself.
So we built a brand around exactly that. Warm neutrals with more depth. Typography that's both strong and inviting. Patterns that feel intentional and timeless. A logo that works as a full wordmark and as a standalone submark she'd actually want to use.
The kind of brand that feels like fall in a New England town — familiar, unhurried, and unmistakably good.
-
Real estate is a referral business, and Katie's website needed to do justice to the reputation she'd already spent years building. It also needed to speak to two very different clients: the first-time buyer who wants to be educated and guided, and the move-up family navigating the logistics of selling while simultaneously buying their next home — all while managing school schedules and a house full of sports equipment.
We built her Squarespace site to hold both of those audiences with clarity and warmth. Dedicated pages for buyers and sellers. Messaging that validates the overwhelm and then immediately cuts through it. A voice that sounds like Katie actually talking to you — steady, informed, and completely on your side.
The result is a site that works as hard as she does. Because when most of her business comes from referrals and repeat clients, the website isn't just a portfolio. It's a first impression that needs to make people feel like they already trust her.
-
Katie's social media had been inconsistent — not for lack of personality, but for lack of a system. Some weeks she was all in. Other weeks, burnout set in and she'd go quiet for a month.
The goal was to remove the friction entirely. A Canva template library built around her brand that she can grab, customize, and post without spending an hour second-guessing fonts and colors. Clean, warm, and on-brand every time — whether she's sharing a market update, a neighborhood spotlight, or a glimpse of real life with three boys.
Because when showing up feels easy, she actually does it.
From "almost there" to finally, completely her
The brand was always in there. We just brought it all the way out.
Katie came in knowing something was off and left with a brand that made her say it finally feels like me. Warmer palette, stronger logo, a website that guides clients with confidence, and templates that make consistency actually achievable.
"Oh my goodness Tori!! I love it so much — it finally feels like ME. The colors are PERFECT and I love the fonts and patterns."
— Katie Slonim
Loved this project?
You’ve seen what I can do. Now let’s talk about you.
If you're ready for a brand that fits like your favorite outfit and a website that sells while you’re in school pickup line—I'm your girl.
Hey, I’m Tori—and I’m living proof that going all-in pays off, even if your desk is a Boppy pillow and your office hours are… negotiable.
I built my business during 2am feedings and nap traps, after getting let go from my corporate job while holding my newborn. Fun times! Instead of dusting off my resume, I launched a website. And since then? I’ve helped hundreds of moms do the same.
Because truthfully? The hardest part isn’t running the business.
It’s looking like you have your shit together while doing it.
That’s where I come in: helping you show up online as the personal brand you already are—pasta boiling, stroller pushing, big-dream having and all.