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What Is Eldest Daughter Energy (and How Does It Show Up in Your Business)?

Every eldest daughter runs on a slightly different flavor of doing-it-all energy. Find out which type you are—so you can stop burning out + start building a business that actually fits your vibe (even if you're actually the middle child)

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What is a Brand Voice and Where Do I Get One?

In this interview, we explore the foundations of brand voice, why it’s less about perfect writing and more about embracing your natural way of communicating, and how even non-writers can craft meaningful content. Plus, we dive into mindset tips for showing up authentically on Stories, focusing on making an impact—whether it's for one person or many.

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Business, Babies, and Scaling and Growing a Community Online

This interview with Rachael of Hey, Sleepy Baby dives into her journey from starting an Instagram page during maternity leave in 2020 to building a thriving business and community rooted in authentic connection. She shares insights into balancing motherhood and entrepreneurship, growing a team, and the importance of staying genuine while building a loyal Instagram following.

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How to Mix Business and Pleasure in Your Instagram Content

Let’s be real—balancing motherhood and entrepreneurship can feel like walking a tightrope while juggling flaming torches. Creating content that truly resonates is an ongoing journey, and I recently had a chat with content guru Xanthe from @ohsierracreative that left me inspired and ready to up my game. Xante answered questions from our community and here’s what we learned!

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