How we brought clarity, color, and confidence to a creator brand rooted in emotional honesty.

If you’ve ever felt like your brand has outgrown your Canva template days but still want to feel like you—this one’s for you.

Libby Ward, widely known online as The Honest Mom, came to us with a thriving platform, a loyal audience, and a mission that couldn’t be clearer: to empower modern mothers to tell the truth, choose themselves, and feel less alone in the chaos. Her raw storytelling had built a viral movement—but her visual identity didn’t fully reflect the impact she was making.

It was time for a brand that matched the mission.

The Client: Libby Ward, Creator & Mental Health Advocate

Libby’s audience knows her for her unfiltered stories, viral parenting commentary, and emotionally available takes on motherhood, mental health, and identity. She’s a speaker, author, and content creator with deep integrity—and a massive online presence.

She needed a bold brand identity and social presence that could keep up with her message, expand across platforms, and make space for her voice to evolve without losing what made it resonate.

The Goals: Visual Alignment & Platform Expansion

Libby wasn’t starting from scratch. She had the growth, the influence, and the loyal followers—she just needed her visuals to rise to the level of her words.

Our priorities:

→ Create a vibrant, scroll-stopping brand identity
→ Reflect both her emotional depth and her magnetic relatability
→ Design branded Instagram templates that supported high-volume content
→ Position her as an expert across speaking, Substack, and brand partnerships

She also need to move her site over to Showit - where the design felt more like Canva, where you can drag and drop anywhere without the need for a lot of bulky code.

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The Brand: Bold, Bright, Grounded

We crafted a brand identity that was unapologetically Libby—pink-forward but powerful, feminine but firm. The color palette pops with high-energy hues that feel joyful and rebellious, while strong serif fonts ground her content in authority and intention.

Key elements included:
→ Primary logo and submarks for The Honest Mom™
→ Vibrant brand colors that work across web and social
→ Font pairings with editorial edge and maximum clarity
→ Custom IG post and story templates to match her tone
→ Design assets to carry into speaking decks and Substack headers

The Results: A Brand That Feels Like Libby

Now when you land on Libby’s profile or see her carousel mid-scroll, you know it’s her. The visuals amplify the voice. The templates simplify her workflow. And the identity gives her brand the polish and power it deserves—without losing the warmth that made her audience fall in love in the first place.