real-deal advice for ceo moms with personal brands (and babies at home)
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FEATURED POST:
What Is Eldest Daughter Energy (and How Does It Show Up in Your Business)?
Every eldest daughter runs on a slightly different flavor of doing-it-all energy. Find out which type you are—so you can stop burning out + start building a business that actually fits your vibe (even if you're actually the middle child)
Brand + Web + Socials for Hey, Sleepy Baby
Branding + Website + Social Media Graphic Design for Rachael of Hey, Sleepy Baby
Business, Babies, and Scaling and Growing a Community Online
This interview with Rachael of Hey, Sleepy Baby dives into her journey from starting an Instagram page during maternity leave in 2020 to building a thriving business and community rooted in authentic connection. She shares insights into balancing motherhood and entrepreneurship, growing a team, and the importance of staying genuine while building a loyal Instagram following.
Master Instagram Stories to Grow Your Business (with Babies at Home)
Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.
Why Podcast Guesting is Perfect for CEO Moms
Podcast episodes aren’t just conversations—they’re evergreen marketing tools. They’re searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.
Mindset, Energetics, and Spacious Businesses
Discover how to infuse being into your doing as we explore the energetics of showing up authentically in business with Kaitlyn Kessler. Learn practical tips to create spaciousness in your schedule without sacrificing income, from restructuring your business model to overcoming mindset blocks.
Launch Logistics, Marketing Strategies, and Mindset Tips
Learn expert tips from Jordyn Bailey on how to balance your launch schedule, create engaging content, and focus your marketing. Discover insights on timing, self-care, and how to build hype for your launch.
How to Mix Business and Pleasure in Your Instagram Content
Let’s be real—balancing motherhood and entrepreneurship can feel like walking a tightrope while juggling flaming torches. Creating content that truly resonates is an ongoing journey, and I recently had a chat with content guru Xanthe from @ohsierracreative that left me inspired and ready to up my game. Xante answered questions from our community and here’s what we learned!
How to Change Your Instagram Reel Covers (even after posting!)
Today we’re ditching the “I can’t post this reel till it fits perfectly in my grid” mentality… Select the reel you want to add a new cover to.
How to Pick your Personal Brand Power Emojis for Instagram
Power Emojis are a fun, surface-level element every Personal Brand should be overusing (in the best way possible!) Let me show you how to stack your emojis, what to look for when choosing them, and some fun examples from past clients!
5 Things I’d do if I had to start business over again:
The 5 Things I’d do right way if I had to start my business over again
If content takes you more than 5 mins, do this:
4 reasons i can make a post in less than 5 mins, and you can too…
crossing “launch a target home decor line” off the list!
The entrepreneurial urge to create a tiktok, course, youtube channel, target home decor line, open a co-working coffee shop and write a book after listening to a single podcast episode.
🎧 RATHER LISTEN? CHECK OUT THE PROOF OF LIFE PODCAST
Grab more FREE RESOURCES to help you stand out as a Personal Brand today.
5-Minute Podcast Episodes, Canva Templates, IG Grid Planner, Say Hello in Stories Challenge, and more.
WHILE YOU’RE HERE… Treat yo’self to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.
Looking for a super fun, majorly helpful, zero sales (seriously, none. nada. zilch) weekly email that feels more like getting that much-anticipated debrief text from your girlfriend? You’ve found it. Welcome to Nothin’ Fancy Friday emails.
Bestsellers from the Shop
EASY-TO-LAUNCH SHOWIT WEBSITE TEMPLATES
Website and social templates + support like writing copy and choosing images, so you can make the most of each crucial naptime work sesh.
THE PERFECT SET OF INSTAGRAM CANVA TEMPLATES
Make content creation the easiest part of your day (seriously) with these 48+ reel covers, story templates, carousel templates, and more.
WARM, AESTHETIC LIGHTROOM PRESETS
Post scroll stopping pics (as seen on @heysleepybaby) I use these presets daily, and I’ll never get sick of how effortlessly cool they make me look.
