real-deal advice for ceo moms with personal brands (and babies at home)
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FEATURED POST:What Is Eldest Daughter Energy (and How Does It Show Up in Your Business)?
Every eldest daughter runs on a slightly different flavor of doing-it-all energy. Find out which type you areβso you can stop burning out + start building a business that actually fits your vibe (even if you're actually the middle child)
Ep. 6 Mktg Girls: Your Life isnβt Aestheticβ¦ But You Want Your Brand to Be
Uncover how everyday momentsβyes, even your coffee runs and current book stackβcan make your brand more magnetic. Learn how to document your life authentically, attract your ideal clients, and create an on-brand presence that feels effortless.
Create a Personal Brand Aesthetic That Attracts Clients
Want to build a brand that effortlessly attracts dream clients? Learn how to create a business aesthetic that feels like you, stands out, and makes marketing easy. Confident brands stand out. Theyβre instantly recognizable, visually cohesive, and completely aligned with their business personality. They donβt second-guess their colors, fonts, or messagingβthey own them.
How to Stop Tweaking and Start Posting with Confidence
Stuck in Canva, tweaking endlessly? Learn how to create a consistent instagram brand without overthinking and grab free Canva templates to make posting effortless.
Your Brand is Costing You ClientsβHereβs How to Fix It
If your diy branding looks inconsistent, outdated, or DIY, it could be turning potential clients away. Here's 3 Hidden Ways Your Brand is Costing You Clients. Learn how to fix it fast and create a brand that attracts, converts, and books effortlessly.
How to Romanticize Your Personal Brand (and fall in love with it!)
Tired of personal branding feeling like a chore? Learn how to romanticize your personal brand by creating an aesthetic, effortless, and you-inspired vibe on Instagram. From mood boards to signature elements, this guide will help you fall in love with your brand again!
Ep. 49 No One Told Us: Creating a Business + Brand from Home
Building a business while raising little ones? Itβs no small feat, but it is possible! In this episode, Rachael sits down with brand expert and business owner Tori Sprankel to chat all about balancing work, motherhood, and entrepreneurship from home.
How to Save Time Creating Instagram Posts as a Busy CEO Mom
Struggling to find time for Instagram content creation as a busy mompreneur? Learn how to stay consistent on social media without the overwhelm. Plus, grab a free pack of Instagram templates to make content creation even easier! Read on for smart, simple ways to save time on Instagram while running your business in the margins of motherhood.
What is a Brand Voice and Where Do I Get One?
In this interview, we explore the foundations of brand voice, why itβs less about perfect writing and more about embracing your natural way of communicating, and how even non-writers can craft meaningful content. Plus, we dive into mindset tips for showing up authentically on Stories, focusing on making an impactβwhether it's for one person or many.
Brand + Web + Socials for Hey, Sleepy Baby
Branding + Website + Social Media Graphic Design for Rachael of Hey, Sleepy Baby
Business, Babies, and Scaling and Growing a Community Online
This interview with Rachael of Hey, Sleepy Baby dives into her journey from starting an Instagram page during maternity leave in 2020 to building a thriving business and community rooted in authentic connection. She shares insights into balancing motherhood and entrepreneurship, growing a team, and the importance of staying genuine while building a loyal Instagram following.
Master Instagram Stories to Grow Your Business (with Babies at Home)
Podcast episodes arenβt just conversationsβtheyβre evergreen marketing tools. Theyβre searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.
Why Podcast Guesting is Perfect for CEO Moms
Podcast episodes arenβt just conversationsβtheyβre evergreen marketing tools. Theyβre searchable, shareable, and perfect for repurposing into blog posts, social media content, and emails. By investing just one hour a month, you can build a sustainable personal brand strategy that supports your business growth while keeping your family life balanced.
Mindset, Energetics, and Spacious Businesses
Discover how to infuse being into your doing as we explore the energetics of showing up authentically in business with Kaitlyn Kessler. Learn practical tips to create spaciousness in your schedule without sacrificing income, from restructuring your business model to overcoming mindset blocks.
Launch Logistics, Marketing Strategies, and Mindset Tips
Learn expert tips from Jordyn Bailey on how to balance your launch schedule, create engaging content, and focus your marketing. Discover insights on timing, self-care, and how to build hype for your launch.
How to Mix Business and Pleasure in Your Instagram Content
Letβs be realβbalancing motherhood and entrepreneurship can feel like walking a tightrope while juggling flaming torches. Creating content that truly resonates is an ongoing journey, and I recently had a chat with content guru Xanthe from @ohsierracreative that left me inspired and ready to up my game. Xante answered questions from our community and hereβs what we learned!
How to Change Your Instagram Reel Covers (even after posting!)
Today weβre ditching the βI canβt post this reel till it fits perfectly in my gridβ mentalityβ¦ Select the reel you want to add a new cover to.
How to Pick your Personal Brand Power Emojis for Instagram
Power Emojis are a fun, surface-level element every Personal Brand should be overusing (in the best way possible!) Let me show you how to stack your emojis, what to look for when choosing them, and some fun examples from past clients!
π§ RATHER LISTEN? CHECK OUT THE PROOF OF LIFE PODCAST
Grab more FREE RESOURCES to help you stand out as a Personal Brand today.
5-Minute Podcast Episodes, Canva Templates, IG Grid Planner, Say Hello in Stories Challenge, and more.
WHILE YOUβRE HEREβ¦ Treat yoβself to a (free) subscription to my zero sales, weekly newsletter that all the girls are loving.
Looking for a super fun, majorly helpful, zero sales (seriously, none. nada. zilch) weekly email that feels more like getting that much-anticipated debrief text from your girlfriend? Youβve found it. Welcome to Nothinβ Fancy Friday emails.
Bestsellers from the Shop
EASY-TO-LAUNCH SHOWIT WEBSITE TEMPLATES
Website and social templates + support like writing copy and choosing images, so you can make the most of each crucial naptime work sesh.
THE PERFECT SET OF INSTAGRAM CANVA TEMPLATES
Make content creation the easiest part of your day (seriously) with these 48+ reel covers, story templates, carousel templates, and more.
WARM, AESTHETIC LIGHTROOM PRESETS
Post scroll stopping pics (as seen on @heysleepybaby) I use these presets daily, and Iβll never get sick of how effortlessly cool they make me look.
